Social conversations ## MuseumNext ##

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Data pubblicazione: 
Marzo 2011
Scott Billings

As the social media explosion rolls on, more and more talk centres around the possibilities – and realities – of interaction, collaboration and dialogue. Now we are all so easily connected, conversations may flow back and forth like never before; at least that’s the promise.

For museums, this is an enticing prospect: the offer of readymade channels through which to converse with the public, near and far, at relatively low cost. But have social media really brought about genuine dialogue between cultural heritage institutions and society at large? And what are the implications of trying to promote such two-way communication?

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